Catag's contribution to changing life in cities featuring a subversive and philanthropic approach to urban art and culture
IMCB22, the International Metropolis Conference, is one of the biggest and most influential gatherings of urban planners, policymakers, and researchers from all over the world. It provides a platform for discussing the most pressing challenges and opportunities facing cities today, from climate change and urbanization to social justice and economic development.
As part of the IMCB22 conference in Berlin in 2022, Catag was commissioned to create the opening film, which set the tone for the entire event. The film, projected on three screens in the main hall of the Berlin Congress Center at Potsdamer Platz, was a stunning example of the artist duo’s mastery of digital media and immersive storytelling.
Using a combination of digital painting, animation, and sound design, Catag created a dynamic and engaging visual experience that transported the audience into a virtual cityscape. The film explored the themes of urban transformation, social innovation, and cultural diversity, all while showcasing the beauty and complexity of modern urban life.
The screening of the film at the IMCB22 conference was a huge success, drawing praise from attendees and experts alike. It was a testament to Catag’s ability to bridge the worlds of art, technology, and urbanism, and to create powerful and meaningful interventions in public space.
The film was also made available online, allowing a wider audience to experience the immersive and thought-provoking work of Catag. The project served as a reminder of the power of art to inspire, and transform, and of the importance of creative interventions in shaping the future of our cities and our world.